Aurora Probiotics LLC Privacy Policy
Your privacy is super important to us! We collect just enough info to get your orders to you, personalize your experience, and make our products better. If you join our loyalty program, we'll use that info to manage your rewards. We absolutely do not sell your personal info. We use strong security, share data only with trusted partners who help us run our business (like shipping and payments), and you're always in control of your data and marketing preferences. Questions? Just ask!
Effective Date: July 22, 2025
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1. Introduction
Aurora Probiotics LLC (“Aurora,” “we,” “us,” or “our”) is deeply committed to protecting your privacy and safeguarding the personal information you entrust to us. This Privacy Policy details how we collect, use, share, and protect your personal information when you visit our website at [https://www.aurora-probiotics.com/] (“Site”), place orders, subscribe to our SMS programs, participate in our loyalty program, or otherwise interact with us.
By accessing or using our Site and services, you acknowledge and consent to the practices described in this Privacy Policy. We encourage you to read this policy thoroughly to understand our approach to your personal information.
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2. Information
We Collect We collect various types of information to provide and improve our services to you, including:
A. Personal Identifiable Information (PII): This includes information that can directly or indirectly identify you, which you provide to us directly:
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- Contact Information: Name, shipping and billing address, email address, and phone number (primarily for SMS updates and customer service).
- Transaction Information: Order history, purchase details, and preferences related to your orders.
- Payment Information: Processed securely via Stripe; we do not store your full payment card details on our servers.
- Communication Records: Records of your interactions with our customer service team via email, phone, or chat.
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B. Account Information: If you create an account on our Site, we collect:
- Login Credentials: Your chosen username and password (stored securely using industry-standard encryption).
- Account Preferences: Settings and preferences you establish within your account.
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C. Usage Data and Technical Information: When you visit and interact with our Site, we automatically collect certain information about your device and Browse activity:
- Device and Browser Information: IP address, browser type and version, device identifiers, operating system, and language settings.
- Site Activity Data: Pages you view, links you click, the date and time of your visits, referring/exit pages, and search terms used on our Site.
- Location Data: General geographical location derived from your IP address. We collect this data through various tracking technologies, including cookies, pixels, web beacons, and similar technologies (e.g., Google Analytics). This information helps us analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use, as well as to improve your browse experience, for security purposes, analytics, and marketing.
D. Voluntary Health and Wellness Information (Sensitive Data): In certain instances, such as when you voluntarily participate in quizzes, surveys, or provide feedback related to your experience with our products, you may choose to share sensitive information concerning your health and wellness. This may include, but is not limited to, insights regarding your mood, stress levels, workload, sleep patterns, dietary habits, or other self-reported wellness-related data. This information is collected on a strictly voluntary basis, with your explicit consent where required. We utilize this sensitive data exclusively to enhance our understanding of customer needs, to inform the development and refinement of our products and services, and to generate aggregated, anonymized, and de-identified statistical insights. For example, such data may contribute to reports stating, “90% of customers report improved mood.” We ensure that individual responses from this category of data cannot be personally identified or linked back to you, and are not shared with third parties for marketing or advertising purposes.
E. Loyalty Program Information: If you participate in our loyalty program, we collect data related to your program activity, including points earned, points redeemed, reward tiers, redemption history, and preferences related to loyalty program communications. We also link this information to your purchase history to track program eligibility and reward issuance.
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3. How We Use Your Information
We use the information we collect for the following primary purposes:
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Order Processing and Fulfillment: To process your purchases, fulfill your orders, manage returns and exchanges, and provide delivery services.
Communication: To communicate with you regarding your orders, account, product updates, and to respond to your inquiries.
Marketing and Promotions: To send you marketing emails and SMS updates about our products, promotions, and news, strictly with your consent.
Customer Support: To provide effective customer service and support, addressing your questions and concerns.
Personalization: To tailor and enhance your experience on our Site, including product recommendations and content display.
To manage and operate our loyalty program: This includes calculating and awarding points, managing reward tiers, facilitating the redemption of rewards, and communicating program updates.
To personalize your loyalty program experience: To offer exclusive deals, personalized recommendations, and special benefits based on your engagement and purchase history within the program.
Analytics and Improvement: To analyze usage patterns, understand trends, conduct internal research, and continuously improve our Site, products, services, and loyalty program effectiveness.
Security and Fraud Prevention: To protect against fraudulent transactions, maintain the security and integrity of our systems, and enforce our terms and conditions.
Product Development: To inform our product development initiatives based on aggregated customer feedback and usage patterns.
Legal Compliance: To comply with applicable legal obligations, resolve disputes, and enforce our agreements.
4. How We Share Your Information
We are committed to maintaining your trust and do not sell your personal information to third parties for their independent marketing purposes. We may share your personal information in the following limited circumstances:
Service Providers: We engage trusted third-party service providers who help us run our business (e.g., payment processors like Stripe, shipping carriers, email/SMS marketing platforms, and loyalty program management platforms). These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us, in accordance with this Privacy Policy.
Advertising Partners: With your consent, or based on legitimate interests as permitted by law, we may share limited, typically pseudonymized or hashed data (such as email addresses or cookie identifiers) with trusted advertising partners (e.g., Google, Meta/Facebook) to show you relevant advertisements for our products on other platforms or to build "lookalike audiences" (to identify other potential customers who share similar characteristics with our existing customers). You have the right to opt out of targeted advertising as described in Section 7.
Legal Obligations and Protection: We may disclose your information if required to do so by law, court order, governmental request, or subpoena, or if we believe in good faith that such action is necessary to protect the rights, property, or safety of Aurora Probiotics LLC, our customers, or the public, or to prevent illegal activities.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will ensure that any acquiring entity agrees to protect your personal information in a manner consistent with this Privacy Policy.
With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
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5. SMS and Email Marketing
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SMS Program: If you opt-in to our SMS program, we will send you promotional text messages and updates. Message frequency may vary. Standard messaging and data rates may apply. You can opt-out of SMS marketing at any time by replying "STOP" to any message you receive from us.
Email Marketing: If you opt-in, we will send you promotional emails. You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of our emails. We securely store proof of your consent for SMS and email marketing to comply with applicable laws and regulations.
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6. Cookies and Tracking Technologies
We use cookies, pixels, web beacons, and similar tracking technologies to collect Usage Data and enhance your experience on our Site.
Purpose: These technologies help us remember your preferences, keep you signed in, understand how you navigate and use our Site, analyze Site traffic and trends, and show you relevant advertisements on our Site and other platforms.
Types of Cookies: We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until they expire or you delete them). These can be first-party cookies (set by our Site) or third-party cookies (set by our service providers or advertising partners).
Your Control: You have the ability to control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality and features of our Site and could limit your ability to use certain services.
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7. Your Privacy Rights Depending on your state of residence (e.g., California, Virginia, Colorado, Utah, Connecticut)
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You may have specific rights regarding your personal information. Aurora Probiotics LLC is committed to facilitating these rights for all our customers:
Right to Access/Know: You have the right to request a copy of the specific pieces of personal information we have collected about you and the categories of sources from which it was collected, the business purposes for collecting it, and the categories of third parties with whom we share it.
Right to Rectification/Correction: You have the right to request that we correct inaccurate personal information we hold about you.
Right to Deletion/Erasure: You have the right to request the deletion of your personal information, subject to certain exceptions (e.g., necessary for a transaction, legal obligations).
Right to Opt-Out of Sale/Sharing for Targeted Advertising: We do not "sell" your personal information in the traditional sense. However, if our use of cookies or sharing of data with advertising partners is considered "sharing" or "selling" for cross-context behavioral advertising under applicable state laws, you have the right to opt out. You can often exercise this right by adjusting your cookie preferences on our Site (if a banner is present) or by utilizing industry opt-out tools (e.g., through the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) websites).
Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise any of these rights, please contact us at ap@aurora-probiotics.com. We may need to verify your identity to fulfill your request, which may involve requesting additional information from you. We will respond to your request within the timeframe required by applicable law.
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8. How We Protect Your Information
We take data security seriously and implement robust technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security measures include:
SSL Encryption: Our Site uses Secure Socket Layer (SSL) technology to encrypt data during transmission.
Secure Payment Processing: All payment transactions are handled by Stripe, a PCI DSS compliant third-party payment processor, ensuring your payment details are securely processed. We do not store full payment card numbers on our servers.
Password Encryption: User passwords are stored using strong, one-way encryption.
Access Controls: Access to personal information is restricted to authorized personnel who have a legitimate business need to access it.
Regular Security Audits: We regularly review our security practices and conduct vulnerability assessments. While we strive for 100% security, no method of transmission over the Internet or method of electronic storage is completely impenetrable. We encourage you to use strong, unique passwords for your account and to protect your login details.
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9. Children’s Privacy
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Our Site and services are not intended for, and we do not knowingly collect personal information from, individuals under the age of 18. If you are a parent or guardian and believe we may have collected personal information from a child under 18, please contact us immediately at ap@aurora-probiotics.com so we can take appropriate steps to investigate and delete such information.
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10. Health Disclaimer
Aurora Probiotics’ products and any health-related information provided on our Site are for educational and informational purposes only and are not intended to diagnose, treat, cure, or prevent any disease. The information on this Site should not be considered medical advice. Always consult your healthcare provider or a qualified medical professional before starting any new supplement, dietary, or wellness program, or if you have any health concerns.
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11. Changes to This Policy
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We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post any revisions on this page with an updated “Effective Date” at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make material changes to this policy, we will notify you by email (if you have provided us with your email address) or through a prominent notice on our Site prior to the change becoming effective.
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12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
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Aurora Probiotics LLC
5024 Worthington Way Fayetteville, NY 13066
Email: ap@aurora-probiotics.com
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